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Customer Success · Healthcare · July 2025

Modernizing veterinary care. VRCCO's front-desk transformation with generative AI.

VRCCO partnered with Dataflix to deploy Cricket — an AI assistant built on IBM watsonx Assistant and integrated with EZYVet — to take pressure off the front desk and give pet parents 24/7 access to scheduling, triage and answers.

1,000+ pet parents engaged24/7 service accessIBM watsonx · EZYVet
At a glance
Industry
Healthcare · Veterinary
Client
VRCCO
Region
Bend, OR · USA
Platforms
IBM watsonx · IBM Cloud · EZYVet
Engagement
AI Assistant · Build + Run
Published
July 2025
/01

The Challenge

With the rising demand for specialty and emergency services, VRCCO saw a sharp jump in inbound calls — from appointment scheduling to follow-up questions and general inquiries. The communication gap was beginning to erode both customer experience and internal efficiency.

  • Extended caller wait times during peak hours
  • Missed calls and frustrated pet parents
  • Front-desk staff overwhelmed by routine queries — pulling focus from in-hospital care

VRCCO needed a smart, scalable solution to enhance client engagement without adding headcount — one that could absorb routine queries and free the team to focus on what matters most: the animals in their care.

/02

The Solution. Cricket, AI Assistant.

VRCCO partnered with Dataflix to deploy Cricket, an AI assistant built using IBM watsonx Assistant and hosted on IBM Cloud. Designed for natural, conversational interactions, Cricket simulates a live customer service experience — without the wait — and supports pet parents 24/7.

/01

Self-Service Scheduling

Book, reschedule, or cancel appointments by specialty or veterinarian — without dialing the front desk.

/02

Symptom Checker

Initial guidance based on the pet's symptoms, helping owners decide between routine, urgent and emergency paths.

/03

EMR Integration

Integrated with EZYVet for real-time access to patient records, appointment data and visit history.

Built on
IBM watsonx AssistantConversational AIIBM CloudHostingEZYVetEMR integration
/03

The Results

1,000+
Unique pet parents engaged with Cricket in the first months
~40%
Estimated reduction in inbound call volume and front-desk workload
24/7
Always-on scheduling, symptom checks and customer service

By embracing AI, VRCCO has modernized client communication — providing faster, more personalized service while allowing staff to focus on what matters most: exceptional animal care.

"
Cricket has been a game-changer for our hospital. It's not just about reducing call volume — it's about giving our team more time to focus on pets in need and offering a better experience for our clients. Partnering with Dataflix helped us take a leap forward in how we use technology to care.
Dr. Mauricio Dujowich
CEO · VRCCO
About the client

Veterinary Referral Center of Central Oregon

The Veterinary Referral Center of Central Oregon (VRCCO) is a premier specialty and emergency veterinary hospital based in Bend, Oregon. Known for its compassionate and advanced care, VRCCO supports pet parents across Central Oregon with a dedicated team of board-certified specialists and support staff.

Bend, OR · USA·Specialty + Emergency·Board-Certified Team
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