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Customer Success · Automotive · August 2022

A modern self-serve channel for KIA owners. Built with HAEA + Dataflix.

AI Customer ExperienceAutomotive

HAEA partnered with Dataflix to analyze, design and build a text-based, AI-powered conversational interface for KIA’s customers — enabling highly engaging, outcome-focused user experiences across channels.

24/7 self-serve channelGoogle Cloud · DialogflowOutcome-focused partnership
At a glance
Industry
Automotive
Client
Hyundai AutoEver America · KIA
Region
North America
Platforms
Google Cloud · Dialogflow · ConverX Messenger
Engagement
Conversational AI · Build + Run
Published
August 2022
/01

The Challenge

With constantly growing vehicle models and customers, KIA’s information is spread across multiple systems, locations and languages. Owners had to navigate multiple apps and manuals for common questions.

  • Information fragmented across systems and languages
  • Owners forced to navigate multiple apps and manuals
  • Long wait times on common service questions

The experience could be dramatically improved by making information more accessible and reducing wait-times through a modern conversational interface.

/02

The Solution. KIA Virtual Assistant.

A self-serve conversational interface for the KIA call center, built on Google Dialogflow and ConverX Messenger by Dataflix. The AI-powered chatbot responds to general enquiries — including KIA Connect and service appointments — with consistent, conversational answers.

/01

Self-Serve Enquiries

Owners get instant answers on common KIA topics — without waiting for a live agent.

/02

KIA Connect Support

Guided conversational flows that help owners use connected-vehicle features and resolve issues.

/03

Service Appointments

Conversational scheduling for routine service — surfaced on the channels customers already use.

Built on
Google CloudCloudDialogflow / CCAIConversational AIConverX MessengerChannel
/03

The Results

24/7
Always-on conversational channel for KIA owners
Serverless
Dialogflow + ConverX Messenger architecture
Faster
Answers to common questions without human intervention

The KIA Virtual Assistant automates routine tasks with self-serve capabilities. Conversational flows help customers get faster answers to common questions — lifting overall customer experience. Dataflix’s experience on Google Cloud and Conversational AI, combined with a complete serverless architecture, accelerated time-to-market.

About the client

Hyundai AutoEver America (HAEA)

Hyundai AutoEver America is an Information Technology services company, serving Hyundai Kia Motor Group affiliates in North America.

North America·IT Services·Hyundai Kia Motor Group

Originally published on dataflix.com

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